Getting Started With Your Ad Design
An effective display ad is very simple and sparks interest. It is tempting to want to put a lot of information on the ad, but the goal is to have a message and design which someone sees and in 3 seconds they know what you are offering. Here are the components of a great ad.
- Your Brand (Logo) – to build brand recognition in the community
- Headline / Sub Headline – to generate attention and interest
- Call to Action – what you want the customer to do “Call Today”, “Learn more at www…”, etc.